Complex to use, and can save a lot of time

Complex to use, and can save a lot of time

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Google TV box digital advertising five golden rules in the Internet advertising market, a good creative implementation and integration of marketing strategy is of paramount importance. Following these methods can tell you what is right. The appearance of digital media hashdd player been the advertising target produced a basic and important changes. Network technology make the advertising in its unique way to provide a series of new possibilities for two-way communication and measurement. These changes radically redefines the digital era advertising expectationhd media player value. This article will focus on the marketing of each person in their ad campaign should have goals and expectations, as well as network media and technology how to reshape and China Scholarshipchange these goals. 1 grasp the interest and attention of new media consumers have to know where and when should do, and why we should pay attention to advertising information. However, capturing study in china interest and focus is still on the precondition of successful advertising. Want at the right place at the time of Chinese Universities Scholarshipsexposure to the consumer and catches their attention, this requires the advertising executive process to consider more than the usual channels and platforms. Mobile phone advertisement, game advertisement, community websites and interactive games as an advertising Chinese Government Scholarshipschannel obtained new value. These channels are increasingly appealing to appear, in these channels in the target market more younger, generally more understand the network, and the network relationship studying in chinamore closely, and more prone to multitasking. However, they are also more aware of their privileges to control where and when to how and why advertisements. Multi channels information integrated advertising strategy and cross-promotional concepts are scholarship in chinaincreasingly viewed as the key to success. At the same time, advertisers will learn to integrate resources to use a combination of information to attract and hold the attention of consumers, this information china universityis usually based on brand equity and on two or more products or services of interest. Promotions are able to pass through the clutter and to seize the consumer interest and attention force also let advertising and promotion strategy of gradually blurred boundaries between.Gradually, this two part separate budget began to be considered as part of the integrated marketing strategy, and digital technology and media and traditional media manipulation and channel more and more harmonious. In a competitive brand launched the interest and attention of the war, this trend will undoubtedly through new media marketing channels and the concept can be extended with the network, because of growing consumer does not necessarily believe that advertising is an indispensable part of its media experience. The 2 expanding participation participation is a hot new index. In the snatch consumers ad playerattention in the war, " spending time" is a measure of the success of advertising communication has been a valuable index, but conveys the advertisement impression does not necessarily equate with the consumerattention and interest. Impression is divided into different levels, these advertisement communication environment, whether the consumer can scan, fast forward, jumping and one key to abandon content? These factors have to be considered. Therefore, truly allow consumers to participate advertising displayin and pay attention to advertising information becomes more and more valuable, effective. Spend a lot of time involved, especially if participation is interactive, it is clearly indicated the advertisement information has been passed to give advertising playerinterested and on advertising consumers concerned, they invest time and action proved this point. 3 strengthen the consumer's brand loyalty to maintain memory and digital media and technology provide a new and effective way to achieve this goal, they through a variety of platforms, with different length and complexity, different information as much as possible to reach consumers. Integrated communication strategy -- the traditional media and digital media platform of comprehensive use, flexible communication mode is adopted, and a variety of information dissemination application can strengthen Whether the message is price, value, brand or produc t attributes, now nothing more than the power of community or promotion effects on more powerful. Now consumers from other consumers get confirmation